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Nir Eyal's Hooked Model template

Use Nir Eyal's Hooked model to build addictive products in four simple phases.

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About this Template

What is the Hooked Model?

The Hook Model is a framework for understanding how new habits are formed. It consists of four key elements: a trigger, an action, a reward, and an investment. This model comes from Nir Eyal's 2013 book 'Hooked: How to Build Habit-Forming Products'. The model presents a four phase process to create 'hook cycles' that keep users coming back to your product or service

What are the hooked model phases?

Trigger: The first step in the Hook Model is a trigger, which is a cue that initiates the behavior. Triggers can be internal (such as a feeling of boredom) or external (such as a notification on a phone).

Action: The action is the behavior that is performed in response to the trigger. It can be a physical action (such as scrolling through social media) or a mental action (such as thinking about a problem).

Reward: The reward is the benefit that is received from performing the action. It can be tangible (such as receiving a notification) or intangible (such as feeling entertained).

Investment: The final step in the Hook Model is an investment, which is an action that improves the trigger-action-reward loop for the next time. This can include things like leaving the app open or setting a reminder for the next time.

By understanding the elements of the Hook Model, it's possible to design products and services that create habit-forming experiences for users
To learn more about The hooked model, check out Nir Eyal's blog.

How to use the template

The bullet journal template has two main sections, the calendar, and the monthly '⏳ Future' sections.

The calendar - A long list of months with each month containing the days for that month. You'll add your tasks, notes and events under each day.

The future logs - Each month has a '⏳ Future' section that serves as a placeholder for activities that should be completed during that month but do not yet have a specific date.

The monthly log allows you to view all the events for a given month. You create this view by clicking on the bullet for the current month and then clicking on the star ⭐️ to save that view in the left hand sidebar.

The daily log allows you to quickly jump to today and work on the day's tasks and events, and add notes. You create this view by searching for 'Today' in the menu bar and then clicking on the star ⭐️ to save that view in the left hand sidebar.

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