How the creative agency Column Five structures creative briefs.
Created by Workflowy.
Creative briefs serve as the foundational document for any commercial creative project.
They lay out the objective, key assets and goals of the project. And whether you're working as a freelancer or with a large team, it's important to be able to keep everyone on the same page - including the client!
It's usually better to err on the side of including too many details in the creative brief vs not enough. This is especially true when you're working with a team. Not everyone will be familiar with the client or they might not have been present at all the meetings. Having everything in writing allows anyone to check what was agreed upon.
When in doubt, a well written creative brief can help guide you through difficult decisions. Is what you're trying to do going to help you accomplish the client's goals? Is it going to be possible given their budget? Will the art direction work with the desired tone? Taking the time to clearly understand the client's needs and capture them in this document will let you and your team focus on what's most important, being creative.
This template is based on a post by Column Five.
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